Ana Fernández / SEO

The SEO consultancy for brands that want to lead their category.

Ana Fernández SEO enhances organic visibility for enterprise brands on Google and new AI surfaces. Strategy, technical SEO, content, and authority under a unified methodology, measured in pipeline, not vanity metrics.

Let's discuss growing your traffic View cases
+1B
Organic visits generated
+280%
Average increase in leads
-73%
CAC reduction
+2,500%
Visibility on AI search engines

Brands our team has worked with

Credicorp CapitalRedditPatreonOncosaludDiDiPhotoroomAunaTenpoCredicorp CapitalRedditPatreonOncosaludDiDiPhotoroomAunaTenpo
Services

One consultancy. All levers of modern SEO under one roof.

Ten disciplines connected in a single roadmap. We diagnose, design the strategy, and execute it with you, without silos and always with a business focus.

View all services
/01 · Featured

SEO Strategy

12-24 month organic roadmap.

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/02 · Featured

Technical SEO

Crawl, index, and Core Web Vitals.

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/03 · Featured

Content & On-page

Briefs, optimization, and refreshes.

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/07 · Featured

AI Visibility (GEO)

ChatGPT, Gemini, Perplexity, and AI Overviews.

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/04

Authority & Brand Representation

Digital PR, mentions, and brand SERP.

/05

Programmatic SEO

Thousands of pages, selective indexing.

/06

International SEO

Hreflang, multi-country, and localization.

/08

Organic Measurement & Analytics

Attribution, CRM, warehouse, and dashboards.

/09

Organic Advisory

Senior judgment for team and C-suite.

/10

Social Search

YouTube, TikTok, and Instagram.

Industries

Each sector has its own SEO playbook.

We adapt our methodology to the competitive, technical, and commercial reality of your industry, not applying the same template to a YMYL fintech as to a retail marketplace.

View all industries
/01

Banking & Investment

/02

Fintech

/03

Insurance

/04

B2B SaaS

/05

E-commerce & Marketplaces

/06

Healthcare & Healthtech

/07

Legal & Legaltech

/08

Education

/09

Travel & Hospitality

/10

Real Estate & Proptech

/11

Manufacturing & Industry

/12

Platforms & Community

/13

Automotive & Mobility

/14

Public & Regulated Sector

Brand Representation

Ensuring your brand appears as it should on every surface and for every team.

We work to ensure your brand is well-represented on Google and in AIs, and to deliver what each team needs. You can hire the full operation or a specific area—brand, support, technical, or whatever is needed.

Methodology

A proven system to turn organic traffic into real growth.

Diagnosis, strategy, execution, and measurement. A methodology refined over more than a decade supporting leading brands in e-commerce, SaaS, and digital media.

/01

Diagnosis

Technical, content, and authority audit. Competitive benchmark on Google and major LLMs.

/02

Strategy

Topic universe, prioritization by real opportunity, and a 12-24 month organic traffic projection.

/03

Execution

A team embedded with yours: technical fixes, briefs, optimizations, and authority delivered every week.

/04

Measurement

Organic KPIs connected to pipeline and revenue. Monthly iteration based on what is moving the business.

Success Cases

Results from brands that decided to take SEO seriously.

View all cases
Featured Case
Education · EdTech
Online English learning EdTech

“From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning.”

Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Read the full case
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
41232924616380DiagnosisTechnical migrationNew content modelAuthority + AI Search+312%M0M3M6M9M12M14

“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”

Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech

“From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases.”

Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform

“Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets.”

Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Testimonials

What the teams who trust us are saying.

Marketing, Growth, Communications, and C-level from brands with whom we've been building the organic channel for years.

“
Working on strategic projects with Ana Fernández has been an enormous pleasure. They are a source of learning for the entire team, always willing to resolve our concerns, focused on results, and very assertive.
Alejandra Aliaga
Alejandra Aliaga
Growth Lead
“
Ana Fernández SEO built our entire strategy, from defining key keywords to how to increase growth by optimizing for AIs. Working with them has been a pleasure due to their thoroughness, independence, and the speed at which they move.
Agustín Escobar
Agustín Escobar
CEO
“
They are exceptional professionals with great experience in SEO. I fully trust their skills, so much so that in every company I've been with, I've brought them in as consultants. Moreover, they take the time to understand the business, which makes a huge difference.
Carla Jaramillo
Carla Jaramillo
Communications Lead
The Consultancy

The reference SEO consultancy for brands growing through organic.

Ana Fernández SEO was born to solve a specific problem: SEO executed in silos doesn't scale. That's why we integrate strategy, technical, content, and authority into a single program, with an operating model built on over a decade of supporting leading brands in e-commerce, SaaS, and media.

Value

Rigor

We test before we recommend. Hypotheses, benchmarks, and data—never disguised intuition.

Value

Embedded

We work within your team on Slack, Notion, and Linear. No PDF deliverables that sit in a drawer.

Value

Impact

KPIs connected to business. If it doesn't move revenue or leads, it doesn't go on the roadmap.

Value

Transparency

Clear reports, shared access, and well-argued decisions. No black boxes.

Ana Fernández, SEO consultant
· Published Authority

It's likely you've already read us.

We have been publishing for years in the media where the future of SEO is being written. What we learn with clients returns to the sector in the form of research, essays, and conferences.

Resources

SEO research and guides published every week.

View all
ResearchJun 2026

SEO Benchmark 2026: The state of the organic channel in 10 LATAM industries

Read
ResearchJun 2026

State of GEO 2026: How AI responds when Latin America asks

Read
Strategic StudyMay 2026

The corporate blog as a strategic asset: why it remains the channel with the best compound ROI

Read
Frequently Asked Questions

What teams ask before working with us.

How does the consultancy work with marketing teams?+

We integrate as an extension of your team: Slack, Notion, sprints, and product meetings. We don't just deliver an audit and disappear; we provide support until changes are in production and results are visible.

Do you only do consulting or also execution?+

Both. We can operate as a strategic consultancy for established in-house teams, or as an external SEO direction covering strategy, technical, content, and authority from end to end.

How long does it take for SEO to show results?+

Technical and on-page fixes move impressions in 30-60 days. Sustained growth in traffic and leads usually consolidates between months 4 and 9, depending on the starting point and competition.

Do you work with companies outside of Chile and Peru?+

Yes. We have a 100% local presence in Chile and Peru and operate projects throughout Latin America and the United States. Our operation is remote-first with live meetings in your time zone and, when it makes sense, in-person sessions in Santiago, Lima, or key LATAM cities.

Do you work with e-commerce, SaaS, fintech, and media?+

Yes. The methodology is the same, but priorities change: in e-commerce, we prioritize catalog architecture and technical SEO; in SaaS and fintech, bottom-of-funnel content, entities, and GEO; and in media, indexing, freshness, and authority.

What role do AI and GEO play in your work?+

It's another layer of organic visibility. We optimize for your brand to appear in ChatGPT, Perplexity, Gemini, and AI Overviews, but always within a comprehensive SEO strategy that also takes care of classic Google, which remains the largest source of traffic for most brands in LATAM and the US.

Ready to grow organically?

Let's talk about your project.

We'll send you a free initial diagnosis with your domain's real opportunities on Google and major AI surfaces, along with a 12-month organic growth projection.

Request free diagnosis Book 30-min call